Through a partnership between Jennergy and BTown Web, I was given the opportunity to develop an ecommerce website for California-based Chado Tea. Chado offers premium teas originating from six countries, blended locally, served in four tea rooms, and sold online. They pride themselves on quality products and exceptional guest experiences; an expectation that extends to their online presence.
As a subcontractor, Jennergy served as the creative design team to BTown Web, a developer specializing in Shopify sites. Our process began with research of the premium tea industry, including Chado and its competitors’ online activities. I then built wireframes for the client to review. While wireframes are typically bare bones and raw, I pride myself in high fidelity visual wireframes that allow clients to better visualize their future product. Extensive effort was placed on creating a seamless shopping experience from product discovery to check out.
In addition to the site design, I provided art direction to their photographer for new product shots and redeveloped their logo to bring it up to date and in line with the site’s new look.
Jennergy & Btown Web
Spotify Plus, Adobe XD, Photoshop, Illustrator, Indesign