Client Washington Community Reinvestment Association found themselves in a situation where their annual report had become stale and outdated. Looking for a new, more intriguing look, WCRA turned to Jennergy for help.
I took the 32-page publication and introduced large photos, strong typography, bold colors, and custom infographics. The new design exceeded client expectations, as they found their stakeholders reengaged in the year-end messaging.
Satisfied with the final design, the client returned in subsequent years for a refreshed look. Each year, we balanced the importance of new design elements with the cost-saving benefit and familiarity of existing design aesthetic.
Indesign, Illustrator, Photoshop